I got married in October 2025 to the man of my dreams.

But this isn’t a story about that.

This story is about falling in love with Notion.

I didn’t go looking for Notion.

Notion found me.

It entered my life because I saw it mentioned in a YouTube video by a creator I liked. So I signed up out of curiosity, opened it once or twice, and then moved on. At the time, I didn’t feel like learning a new system. I had been creating for years, juggling projects instinctively, keeping ideas in my head, and figuring things out as I went.

Back then, structure was personal and the need to collaborate at scale wasn’t a necessity. Building a system just for myself was unnecessary, time-consuming and maybe even restrictive. I associated creativity with freedom, not frameworks, and systems felt like something that would get in the way rather than help.

What I didn’t realise was that I already had systems. They just weren’t written down anywhere. They lived in my head, constantly shifting, reliant on memory, and dependent on me always being present.

That worked when it was just myself working directly with the client.

Until it didn’t.

Building a Strong Partnership

In 2022, the Covid pandemic ended and I wanted to grow as a business. Partnering with Social Star was the first step. They were juggling 15 different clients monthly. Incredible as it was, the work grew more complex and the stakes got higher. There were more projects running at once, more collaborators involved, and more decisions being made every day. What used to feel manageable by memory started to feel fragile.

I noticed I was spending more energy remembering things than actually working on them. Context would get lost between conversations. Decisions had to be revisited because they hadn’t been captured anywhere. Collaboration required constant explanation, and deliverables were falling through the cracks of spreadsheets, emails and chats.

That’s when I started looking to fix a specific problem.

I needed a collaborative task manager.

There was Trello. Simple, yet ineffective for my needs.

There was Monday. Too expensive for a business inserting itself into another’s workflow.

Then I opened Notion again. Templates were customisable. It all felt intuitive. I was also already paying for a subscription, so I thought, let’s just give it a go.

This time, I wasn’t looking for productivity hacks or optimisation tricks. I was looking for somewhere to put things down. Somewhere ideas could exist without needing my constant attention. Somewhere structure could support the work instead of controlling it.

What surprised me wasn’t how powerful Notion was, but how flexible it felt. It didn’t impose a rigid way of working or demand that I change how I think. Instead, it let me build around the way my brain already worked. That was the moment realising how Notion databases worked felt like a gold mine of structure and efficiencies.

At first, they were simple. Nothing polished. Just practical foundations that captured workflowsI’d already have about how I liked to plan, collaborate, and move ideas forward. Slowly, those foundations reduced mistakes and friction. I wasn’t starting from nothing each time. I was starting from clarity.

My Love Story

As the systems settled in, something unexpected happened. I didn’t feel less creative. I felt calmer and my time started expanding. The noise around losing track of processes started to disappear, the databases built served as a memory bank and the workflow efficienciesbecame more accessible. The system handled the organisation of thoughts, conversations, briefs, templates and setup so I could focus on thinking, refining and delivering at scale.

That mindset followed me into every part of my life. It shaped how I worked with clients, how I collaborated with my team, how I planned, and eventually how I approached personal projects too. Planning my wedding became one of the clearest examples of this. What could have been overwhelming became extremely manageable because the system held the complexity, not me.

That experience reinforced something I now come back to often. Structure doesn’t limit creativity. It expands it.

When a system is doing its job, it removes memory leakages, decision fatigue, reduces repetition, and creates expansive thinking. Building briefing templates allowed for more efficient communication. These aren’t shortcuts or productivity tricks. They are thoughtful starting points that allow ideas to live outside your head and even your person, creating foundations for others to learn and evolve over time, and grow without everything depending on you.

Looking back, I didn’t fall in love with Notion because it was clever or impressive. I fell in love with it because it allowed me to grow. It changed the way I ran my life. It taught me how to structure my ideas, how to build processes that support people rather than gamble on their resourcefulness, and ultimately it provided me structure on how to create consistencies with a smaller chance of failure.

This way of thinking now sits at the core of how I approach everything we’re building at Social Video.

Getting married and having a wedding was an intended love story.

Falling for Notion was completely accidental.