I still remember the first “publish” button I ever clicked.

I was 11, obsessed with Pokémon, sitting at a beige desktop in my bedroom. A neighbour had shown me how to use Microsoft FrontPage, and together we built a basic Pokémon fan site – clunky fonts, pixelated images, and all.

It wasn’t sophisticated, but it did something important:

• I wrote copy.
• I arranged images.
• I made design decisions.

Without realising it, I was learning the foundations of content creation – how to take what was in my head, structure it, and share it with other people on the internet. And once I realised I could do that, I never really stopped. I just changed formats and evolved as I levelled up.

For most of my early life, no one described me as creative.

I was the “logical” one. The person who liked to solve problems and approach tasks step-by-step. Creativity was often defined as music, painting, drama. Despite attending classes, I wasn’t explicitly “in love” with doing any of that, so I didn’t think I was creative at all.

Looking back, what I actually had was curiosity.

• Curiosity about how computers worked.
• Curiosity about how websites were built.
• Curiosity about what might happen if I shared something new online.

At 13, I earned my own computer after doing well at school. That machine became my second home. I used it for everything – gaming, building websites, basic graphic design and, eventually, video.

None of it felt like “content creation”. It was just following an interest and using whatever tools I could find. The labels came later.

When YouTube opened the door

When YouTube launched in 2005 with the tagline Broadcast Yourself, it felt like an invitation.

The internet was slow, the cameras were average, and editing software was clunky, but the idea that something I made in my bedroom could be seen by people anywhere in the world felt huge.

One of the first things I filmed was a lip-sync music video. It was silly and low-fi, but the process hooked me:

• think of an idea
• plan a few shots
• record, edit, upload
• feel people react

I didn’t think of it as a future career. I just liked the cycle of imagining something, making it, and sharing it. YouTube connected that cycle to an audience and that changed everything.

When I started thinking seriously about career paths, I noticed one thing:

I didn’t want a job that trapped me in one place or one narrow definition of what I could do.

Content creation, powered simply by a computer and an internet connection, felt intuitive. It was flexible. It allowed movement. It adapted as technology evolved.

My early working life zig-zagged around that idea:

• IT support, helping people troubleshoot their computers over the phone.
• Early social media work, before “social media manager” was a formal role.
• SEO and marketing, learning how people actually find what you publish.

Alongside all of that, I kept making things – websites for small clients, YouTube videos, graphics, always experimenting on the best ways to communicate ideas.

Sometimes it was paid, often it wasn’t, but every project taught me something about how content works in the real world.

What stayed constant wasn’t a job title. It was the desire to create, refine and share.

So, what now?

After creating content for nearly 20 years, people sometimes assume I’ve always had a long-term master plan. Outside of wanting flexibility, I really didn’t.

What I had, and still have, is a set of quiet, consistent reasons to keep going:

• Curiosity – I still like asking, “What happens if I try this?”
• Freedom – A computer and an internet connection still feel like a passport.
• Progress – The tools change, the platforms change, and I enjoy adapting with them.
• Connection – Content has introduced me to people, ideas and opportunities I never would’ve found otherwise.

Now here I am, trying out LinkedIn.

After 3 years working alongside @Andrew Ford & @Social Star, I now see how this channel resonates with a specific kind of mindset – those who are driven by achievement, growth and ultimately by succeeding through business acumen .

Social Video started in 2021 and is simply just progression in my journey, a way to take two decades of experimenting, learning and building, and turn it into something more structured, scalable and useful to others.

I don’t know exactly what the next 20 years will look like. Platforms will shift. Formats will evolve. New tools will rise and fall.

But I’m fairly sure of this:

As long as I’m still curious, still learning, and still finding better ways to communicate ideas, I’ll keep creating.

Not because I need to “keep up”, but because this is how I make sense of the world, one thoughtful, structured piece of content at a time.